![]() Local, national, worldwide (or limited to certain geographic regions.Print, online, advertising, and/or television/film.Sub-categories of image use include (often restricted to one or more): Editorial use: editorial photography is used for editorial purposes, such as including images in a magazine or news (but not for commercial purposes).Commercial use: commercial photography is used to sell and/or promote products, services, business websites, ideas, such as using the image in an advertising campaign.Retail use: retail photography is used for the client’s personal use which can range from portraits to fine art.Photo licensing agreements usually regulate the following types of images use: Common image uses in photo licensing agreements This will ensure a protective basis for the agreement in case of any disputes later on. To meet the needs and demands of both parties, it’s important to put everything in writing. Use images that won’t appear in competitors’ materials (if the agreement includes exclusive rights).Protect their interests through the agreement, just like the licensor photographer.Legally use images without breaching copyright (or committing copyright infringement).The ability to control how, where and when your work appears in any platform and formatįor licensees, photo licensing agreements are also a good choice as they can:.Photo licensing agreements only have benefits for photographers/rights holder, including: Some clients may not be familiar with licensing images in the first place, therefore a discussion on the subject can be useful education for them and the whole of the industry in the long term. Photo licensing agreements grant protection for both parties, set out the specific terms on how the image can be used, and help to avoid any misunderstanding that may arise regarding the use of the photographer’s work. Photo by Scott Graham Why do you need a photo licensing agreement? The key of a photo licensing agreement is that the photographer, by only licensing the image, will still hold copyright ownership of the visual work - with a few possible exceptions, such as working for hire where the copyright might automatically be transferred to the hiring person or company. By agreeing to the photo licensing agreement, the licensee is also required to pay a licensing fee to the licensor (if the terms stipulate this). The agreement describes the scope, conditions and limitations under which the licensee can use the photograph and if they are granted rights to even sub-license it. ![]() ![]() What is a photo licensing agreement?Ī photo licensing agreement is a contract between two parties, the licensor (the photographer who owns the copyright and is licensing the rights to use the image) and the licensee (the person or company wanting to and gaining the right to use the image). As you will see, there’s a lot to think about in this area, from usage rights to timeframes to geographic locations. Choosing the right license is crucial as it will determine how your copyrighted work can be distributed. Photo licensing is when the copyright owner of the photograph, or agent or rights holder, grants specific rights to someone to use the image. If you’re looking only for exposure as a photographer, you’ll probably be fine with Creative Commons licensing but if you want to protect your rights and get paid for your work in any form, you must get familiar with photo licensing agreements. This is essential if you would like to make money and achieve success in the photography business - and the backbone of all that is your photo licensing agreement. Photographers license their work instead of selling it because it allows them to keep copyright ownership while earning long-term revenue for their photos. ![]()
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